IT office (M and GN)
Midland and Great Northern Joint Railway Society (M&GN) is the supporting charity of (and a dominant shareholder in) the North Norfolk Railway, which operates a 5¼ mile heritage railway from Sheringham to Holt. Founded in October 1959 after the extensive closure of the M&GN system, the Society works to preserve, display and operate a wide range of historical artifacts consisting of four steam locomotives and many unique carriages and wagons.
M&GN partnered with GiveLife365 to manage their membership database and align it with their various membership clubs and plans. This Non-Profit's constituent data and membership tier classification were stored in disparate systems with siloed information. M&GN wants to create data transparency within its organization to build and strengthen the relationship with its members, craft and implement an effective engagement strategy and expand its membership base.
M&GN has a large pool of member databases. It saw an opportunity to move from its disconnected systems and procedures to streamline and optimize its donations, service, and relationships with members.
Some of the challenges they wanted to address through GiveLife365 were getting rid of labour-intensive membership processing and renewal processes, data inconsistencies resulting from manual entries, and lack of transparency across activities and data siloes. M&GN also identified its website as a channel to increase online conversion of members by transforming it to be more engaging and purposeful.
GiveLife365’s CRM solution enabled M&GN to unify data in a secure cloud platform that provides a single source of truth. GiveLife365 extended support by connecting processes to simplify and automate its membership registrations and renewal processes. With this implementation, M&GN could improve its operational efficiency.
M&GN received pre-built and automated artifacts such as membership cards, and welcome and renewal email alerts. With GiveLife365’s robust membership management system, M&GN gets a holistic view of all its subscribers across various plans, tracks and manages billing and online payments, etc all in one place.
GiveLife365 designed a user-friendly web portal for M&GN that clearly showcases the different membership plans, associated member benefits, and filters to segment plans based on requirements. Its members can now apply and renew their membership plans from the M&GN website.
M&GN can now better manage its data, evaluate membership programs, member behavior, and preferences and develop personalized communication strategies with its members, all on one platform.
Adopting the GiveLife365 membership management system has enabled M&GN to effectively execute both front and back-end operations that were earlier manual and time-consuming.
Automating membership renewal and transaction process has freed up time to focus its efforts on building and strengthening relationships with its members and increasing its membership and donation churn. They achieved this by centralizing data across departments and crafting personalized communication based on data-driven insights.
The Microsoft-enabled secure and mobile-friendly new web portal organizes the membership tiers into a well-structured website. This makes it easy for website visitors to instantly gauge the member benefits and decide to join the club.
What’s more, integrations played an impactful role in streamlining workflows and increasing productivity in the day-to-day operations of M & GN.
I would add some more examples around integrations