The landscape of fundraising has changed over the last few years. Donor expectations are high. They expect a more professional and personalized experience with Non-Profits. And they want to know that the money they’re donating is making a positive impact.
The four steps to successfully execute a fundraising campaign include:
Step 1 - Understand donor expectations and review the fundraising campaign metrics executed in the past. This requires a data strategy.
Step 2 - Go back to your mission statement and chalk out SMART fundraising campaign goals
Step 3 - Planning and execution of a fundraising campaign
Step 4 - Evaluate the campaign results against the goals and re-engage with donors